Top hat is an exhibition presented by the welcome collection, which shows the world's most iconic hats and their story’s, all under one roof. The purpose of this is to offer people of all kinds the best educational experience of hats, immerse yourself at this month-long pop-up exhibition. The visual identity has been carefully designed to reflect what they are about to witness, how it does this is through various visual cues, the name Top Hats reflects the idea of showing only the best hats across history. Promotional materials expressing the witty personality of the display, giving its audience a taste of what is going on.

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