The Grand Bridge Hotel Is a recently renovated 17th-century building based in Oxfordshire, the bridge contains 33 rooms it embraces its history bringing forwards the baroque style movement into the visual identity. The core purpose of the branding is to embrace the Grand Bridge’s history and bring it back to life, after 250 years of being submerged beneath Woodstock lake. How the identity brings the past forwards is by showing off the element of descending below. This was stretched throughout various applications; the website and promotional materials were used as storytelling devices revealing the beautiful history of The Grand Bridge Hotel.

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