Client Name: Rutherfords

Project type: Branding

Rutherfords is a branded restaurant based in Manchester, the prime influence behind the identity is around the fact the very first attom was split there. Being influenced by the splitting of the attom, the whole identity brings forwards the idea of sharing with friends and family, promoting a friendly enviroment for people to share their personaly favrious pizza toppings. The identity brings forwards an old school physicists chalk board with the idea of using scientific terminology and merging it with manchester phrases, these ideas are brought accross four brand touch-points.

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