Client Name: The lawn mower museum
Project Type: Brand design
A multiplatform identity for the Lawnmower Museum, the brand highlights the heritage of the history of the lawn mower. The museums identity includes a logo type that is cut in half by the word (The) to indicate a lawn mower cutting grass. as well as other brand touch points such as promotional materials, which is in the form as street posters and digital media and wayfinding. The core idea behind the promotional materials is expectation confounded which is a technique that uses graphic wit, posters, short animation use this to represent the 200 years of the lawn mower.